Toyota Material Handling Australia

We helped Australia’s leading forklift company create a powerful, authentic employee value proposition (EVP) to attract and retain scarce talent

Facing an onslaught of competition for scarce forklift operators and technicians, Toyota came to us with ideas for engaging with prospects online.

Working with them, we found they had a far more powerful story to tell – an extraordinary track-record of helping employees grow and thrive, at work and at home.

The evidence was all around us – in the staff, the culture and values, and in some truly remarkable personal stories.

These unscripted stories would become a central focus for the employer-brand platform we developed - “TOYOTA: MADE FOR MORE” – and living proof of why prospective forklift operators and technicians would choose to make their career at Toyota.

Out of our immersion interviews and strategy sessions with the client, we developed our findings and recommendations – grounded in truth, supported by evidence.

We developed the creative expression and framework for the new employer brand and the messaging to support it.

We created videos with inspiring, real-life stories that would resonate with what new recruits were looking for.

We gave the client tools to rally internal support with senior leadership.

And we brought it all to life with a careers site, online campaigns, and a creative blueprint for implementing the concept across collateral.